What a patient support program is
A patient support program (PSP) is the operational layer around a therapy: intake, benefits investigation, enrollment, start-of-therapy support, and adherence check-ins. Hubs coordinate that work across manufacturers, pharmacies, and sites. The patient experiences it as one case. The organizations often experience it as three.
The handoff is where cases die. A patient approved by the hub and dispensed by the pharmacy is still one person. If the second call reintroduces itself, consent is recaptured, and status lives in two systems, persistence drops.
Rivvi runs first-contact outreach and status updates for hub and PSP teams: reach the referred patient, confirm eligibility, enroll them, and keep therapy-start check-ins on schedule, inside consent, HIPAA, and TCPA rules. Adverse events detected on any conversation route to the person you name.