Covered entities and business associates
Both terms are defined at 45 CFR 160.103. Covered entities are the organizations HIPAA regulates directly: health plans, clearinghouses, and providers who bill or check eligibility electronically. That includes most practices, pharmacies, and hospitals. Business associates are the vendors and partners that handle PHI to do work for them.
Business associates include billing companies, IT and cloud vendors, AI tools, health information organizations, and e-prescribing gateways. A business associate's own vendors that touch PHI are subcontractors and are business associates too. Since 2013, business associates have been directly liable for complying with the Security Rule and parts of the Privacy Rule.
The conduit exception is narrow. A conduit, like the postal service or a courier, only transports information and does not access it except randomly or rarely. HHS says a cloud provider that stores ePHI is a business associate even if the data is encrypted. Rivvi acts as a business associate and signs a BAA, included on the free plan.