What the Medicare Advantage Open Enrollment Period is
The OEP is a second chance for Medicare Advantage enrollees. It runs January 1 through March 31. During it, an enrollee can switch to a different Medicare Advantage plan, with or without drug coverage. Or they can leave Medicare Advantage for Original Medicare and join a standalone Part D plan. Only one change is allowed.
It is narrower than the fall Annual Enrollment Period. People in Original Medicare cannot use it to join Medicare Advantage. Someone with only a standalone Part D plan cannot use it to switch drug plans. Each change takes effect the first of the month after the plan gets the request.
Marketing rules still apply. Agents cannot cold call or send unsolicited texts, and plans may not knowingly target Medicare Advantage enrollees with unsolicited marketing during the OEP. Rivvi is a HIPAA-compliant AI workspace with an action layer for calls and texts. Brokers can use it for follow-up with clients who asked for contact, with the Scope of Appointment captured first.